Selling a property is a process full of decisions, and choosing an estate agent to sell your home is just one of them. Estate agents vary in expertise and offering, and there’s lots of things to consider when deciding which one is most likely to achieve a successful sale on your behalf.
So if you’re setting out to sell, check out these top tips to make sure you opt for an estate agent who’ll be an asset, not a blocker.
1. Invite several agents to value your home
Don’t just book a valuation with one estate agent – invite around three to your home in person. A valuation isn’t just about getting an expert’s opinion on the price your home might fetch – it’s also about meeting different agents and deciding which is best suited to selling your property.
And don’t automatically opt for the one who gives you the highest valuation figure – use other factors to influence your decision.
2. Don’t underestimate local knowledge
Always choose an estate agent who can demonstrate strong knowledge and understanding of the local property market, and how your home will fit into that market. The property landscape is always changing so being able to trust that your chosen agent knows how the local market is performing is really important to a successful sale.
For this reason, consider a local estate agent over bigger, nationwide companies.
3. Inspect the quality of their online adverts
Most buyers start by searching online for houses to buy, so make sure you’re happy with the way in which your chosen estate agent shows off the properties on their books. After all, first impressions really count. Steer clear of agents who use low-quality, blurry images, or ones that have been unnaturally altered – chances are they won’t do your home justice.
4. Check an agent’s track record
Don’t be afraid to delve into the data to discover how successful an estate agent really is. It’ll give you a clearer picture as to whether they simply talk the talk or if they have the performance record to back it up, like Carter & May, the number one estate agents in Salisbury.
5. Assess the marketing strategy
Effective marketing goes much further than simply advertising a property on the major property portals. Choose an estate agent who’ll be proactive in getting your home in front of the right buyers, and has a multi-pronged strategy – that’s appropriate for your individual property – in order to do that.
They should definitely be happy to share this with you, too, so don’t be afraid to ask.
6. Look for strong communication skills
Use the valuation meeting and other initial interactions with an estate agent to assess the team’s communication skills and personability. After all, they’ll be showing prospective buyers around your home and they should have the skills to effectively convey your property’s key selling points.
And an estate agent’s communication responsibilities don’t end there – both you and your buyer will be liaising with them throughout the buying process, so choose an estate agent you trust to be professional and competent at every stage of the journey.
Want the best estate agent in Salisbury to sell your home? Get in touch with Carter & May today.